Manila, 26 June 2014 – Filipino actress, VJ and television host Iya Villania, has been appointed as celebrity endorser of the “Excellent Lifestyles” campaign for The Philippines.
“We have selected Ms. Villania for the role, thanks to her caliber of genuine multi-talent, a key attribute that brings her into close association with Taiwan Excellence brands,” said Walter M. S. Yeh, Executive Vice President of TAITRA.
The campaign offers a variety of fantastic showcase that emphasizes on world-class quality of 54 participating brands, 175 products from information & communications technologies (ICT), home & living, sports & leisure industries.
“I have witnessed growing popularity of Taiwanese brands that have long been established in several daily life products in many countries across the world,” said Villania. “I am deeply impressed by the story behind the innovation of many Taiwan Excellence award-winning products and it’s a privilege for me to be part of the campaign. With several products helping me keep up with my lifestyle, I can proudly speak out of how these products helped me keep up with my active lifestyle, which I believe, mean the same to Filipino consumers.”
Taiwan Excellence campaigns aim to raise brand awareness and preference for Taiwanese brands among Filipino consumers. These brands include the world famous Acer, Asus, BenQ, Transcend, Teco, Tatung, HCG, and SYM. The Taiwan Excellence assures Filipino buyers that they are purchasing world-class, innovative, reliable, and worthy products made to conform to the highest quality standards.