Electrolux, a global leader in home appliances,showed moms how simple it is to save and share with its new,Delightful-E Simple, launched last July 30 at Le Jardin, Taguig.
Delightful-E Simple to Save
Filipinos have a liking for making things simple. We constantly try to find smarter and more efficient ways to do things because wasting precious time on something that can be done in a jiffy is out of the question.
Doing the laundry is seen as a daunting task by most moms. It can be both time-consuming and costly especially if you don’t have the right laundry partner to help you out. “Electrolux understands that every peso and second counts,” said Andrea Pionilla, Marketing Manager of Electrolux Philippines. “This is the reason behind Delightful-E Simple. We want to help moms save not just money but also their precious time by making their everyday tasks delightfully simple and easy.”
Your daily savings may seem small but when added in a year may give you just enough funds for a brand new smartphone.To keep you motivated on your savings journey, Electrolux developed the Savings Calculator. This easy-to-use Facebook appwas designed to help you track your laundry expenses and savings. Know how much you can save when you choose smarter ways to take care of your laundry with the Electrolux Savings Calculator.
Savings Calculator Facebook Contest
To help you start your laundry savings, Electrolux is giving away the perfect laundry partner to four lucky users. Four Electrolux washing machines are up for grabs. To join, (1) like the Electrolux Little White Book Facebook page; (2) calculate your laundry savings using the Savings Calculator; (3) hit the share button found in the result page; and (4) in the caption, tell us what you plan to buy using your laundry savings, include the hashtags #DelightfulE and #SimpleToSave and post it on your Facebook page. The contest will run from August 11 to September 15, 2014.
Delightful-E Simple to Share
Electrolux’s annual clothes donation drive is back with a twist. This year, Electrolux will continue to collect and wash your donated pre-loved clothes, but will add a personal touch to the advocacy.
From simply collecting pre-loved clothes for calamity-stricken survivors, Electrolux, in partnership with Gawad Kalinga’s Trese, will add extra warmth by transforming unusable donated clothes into quilts for new born babies from orphanages and other communities.
Quilts are traditionally made to preserve a story told by each piece of fabric sewn to form it.In Delightful-E Simple to Share, these quilts will document a story of underprivileged moms helping new-borns in need. This new twist to Electrolux’s advocacy aims to show that sharing goes beyond donating clothes.“Through Delightful-E Simple, we hope to mark the difference between giving and sharing. For when we share, we freely impart a piece of ourselves—our time, effort, and concern. Hence, we are able to give more,” explains Pionilla.
Simple to Share Instagram & Twitter Contest
As we quickly approach the season of giving, Electrolux challenges you to give a bit more of yourself to those in need. Share a special piece of clothing that is close to your heart. Join the Simple to Share Instagram &Twitter Contest for a chance to win one of the four twin tub washing machines from Electrolux and Breeze laundry detergent gift packs. Follow these three easy steps to join:(1) take a photo of a special piece of clothing that you are willing to donate; (2) tell us why it’s special to you and why you wish to donate it, and (3) use the hashtags #DelightfulE and #SimpleToShare and tag @ElectroluxPH.
The Simple to Share Contest will run from August 1 to September 30, 2014.
To know more about Electrolux Delightful-E Simple, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.