Mass marketing is dead. Or so that’s what everybody says. Although I wouldn’t call mass markets non-existent (there’s a good reason the big television networks and telcos are still raking it in), there is no doubt there’s been a proliferation of niche markets as never before. For sure, prosperity and technology have given rise to [...]

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EDITOR’S NOTE Starting Your Portfolio Career There’s no such thing as a safe job anymore, is there? Well, perhaps there is, if you know how to recession-proof your career (p. 50) or nab one of the hottest jobs this year (p. 53). If you’re like boxing hero Manny Pacquiao, it’s all a matter of excelling [...]

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EDITOR’S NOTE (for MoneySense Magazine’s Mar-April 2009 Issue) True Financial Freedom This is the 14th issue of MoneySense and we’ve always written about ways to earn, save, spend, invest, and protect your money. There are lots of stuff on stocks, mutual funds, loans, bank deposits, insurance, and all sorts of financial products and services. But [...]

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Welcome to a brand new 2009 and our special second anniversary issue! It was the same time last year when we opened the year with bright hopes, only to be dashed by the subprime meltdown, global financial crisis, skyrocketing oil prices, rice shortage, and economic recession. The Philippine stock market lost half its value in [...]

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By Heinz Bulos One of the funniest scenes from the comedy Austin Powers: International Man of Mystery goes this way: Dr. Evil: Gentlemen, it has come to my attention that a breakaway Russian Republic called Kreplachistan will be transferring a nuclear warhead to the United Nations in a few days. Here’s the plan. We get [...]

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